Frequently asked questions

Digital marketing is the practice of promotion utilizing digital channels such as social media, search engines, email, websites and mobile apps. It involves strategies like content marketing, SEO, PPC, email marketing and social media marketing as well as others.

Key components include clear objectives, target audiences, engaging content, choosing appropriate channels, tracking and measurement and analyzing data to better optimize.

SEO is Search Engine Optimization. It refers to the optimization of a website for better visibility in search engine results for relevant keywords. This is used to increase organic traffic and brand awareness that doesn’t require additional monthly spend on ads.

PPC is Pay-Per-Click advertising and it refers to the type of online advertising that charges per click. Google, Facebook, Instagram, Microsoft and more use this style of ads. It allows companies to reach customers who may not know of their brand or service yet.

Content marketing involves sharing education, engaging, valuable content on your website, socials and other places your audience may find it. The goal is to build trust, brand awareness and authority in the industry. It includes things like blogs, videos, podcasts, infographics and social media posts.

Email marketing is the process of sending targeted and personalized emails to an audience of subscribers. It builds trust, awareness and customer loyalty as well as drives conversions. It is one of the most effective tools for most businesses to drive consistent sales.

One of your biggest assets in marketing is your website. Make sure your website is visually appealing, optimized for mobile devices, user-friendly and loads quickly. You want to make sure you are always monitoring the data to optimize the site further and keep your content relevant and engaging.

In order to grow an email list, look at offering something of value to your audience in exchange for their contact information. Test different lead generators to see what tracks best for your audience and industry. Consider running low-cost ads for leads on social media as well. For a full strategy, reach out to us to chat.

Organic traffic finds your website through sources like search engines, social media and engaging with your audience on other platforms.

Paid traffic refers to traffic that finds your through paid ads.

A sales funnel is a representation of the buyer’s journey from the first step of awareness to final conversion. It helps you understand and optimize the various touchpoints and interactions your customers have throughout their journey with your brand. It typically consists of stages of awareness, interest, consideration, conversion and even loyalty.